OVERVIEW OF DIGITAL MARKETING
Digital marketing is the very innovative and
novel concept in the 21st century. Through this form of media products and
services are promoted with the use of database-driven online distribution
channels to reach consumers in an appropriate, significant, individual, and
lucrative manner. The term digital marketing has not any specific definition or
meaning but it can be well explained with the examples such as emails, online
advertisements, pay per clicks, wireless text messages, instant messages, RSS,
blogging, fax, video streams, podcasting, broadcast, etc. All these examples
are included in the definition of digital marketing.
Apart from its inclusive list, there are few
traditional forms of marketing which are not included in the term of digital
marketing. They are TV, radio, print and billboard as they are not the instant
or quick forms of marketing. It means with these forms of marketing the
advertiser could not get the immediate response from the end consumers. The
traditional forms of marketing could not give the accurate number of
responders. Perhaps, there is a little improvement has achieved with the
devices such as TiVo which records the statistics like website but, still the
desirable result has not gained. Nevertheless, this became possible with the
introduction of digital marketing.
